A solid Web site marketing strategy is key to bringing customers, traffic and revenue to your Web site. Many businesses have realized that the saying, "If you build it, they will come" does not apply to building a Web site. You must promote your site in the search engines and through other online mediums to realize a return on your investment.

We find that many businesses don't realize that online marketing really is one of the most affordable, trackable, and effective ways to advertise. Search engine marketing can generate a far better return on your investment than conventional forms of marketing, such as direct mail, print ads and trade shows.

And here's the best part - your return on investment through all forms of online marketing, including search engine marketing, is 100% trackable. We can tell you exactly how many visitors are coming to your site, what keywords those visitors typed in to find you, and how many converted into solid leads. Ask your marketing company if your next direct mail campaign or magazine ad can do that.

When you compare the numbers side-by-side, you'll see that online marketing delivers far more leads for a much smaller price tag. And isn't that what effective marketing is all about?

To learn more, visit these sections:

• Search Engine Marketing
• Ongoing Marketing Services

Ongoing Internet Marketing Services

The job of our Internet Marketing Specialist is to keep up-to-date on changes and trends in the industry and to make sure that clients such as you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Specialist will:

• Keep a finger on the pulse of your business, always looking for more opportunities to increase traffic in those areas that are most beneficial to your business.
• Work on strategies that will result in turning the traffic into customers.
• Maintain your master keyword list.
• Manage the paid inclusion accounts with the various search engines.
• Manage your purchased keyword accounts and report activity monthly.
• Recommend new Internet marketing strategies as opportunities present themselves.
• Prepare a monthly report of site activities (number of visitors to your site, performance of your purchased keywords, etc.) and online forms competed as a per cent of visitors (conversion rate).